Five tools every monetization team needs
Honest comparisons of the tools that make a publisher stack faster and safer — no affiliate spam.
ToolingThe ad ops dashboard I actually use
Forget the vendor suites. Here is the lean dashboard that catches problems first.
IndustryWhat a fair auction actually means in 2026
First-price did not mean what it used to. A taxonomy of the games being played.
IndustryThe case against ads.txt as it currently exists
ads.txt solved a real problem and quietly created two new ones. Time for an honest look.
IndustryA year-end audit of every prediction I made
I keep a public scorecard. Here is where I was right, wrong, and merely lucky.
Market OutlookThe 2026 ad market, in five charts
A quick visual tour of the numbers that actually matter this year.
Market OutlookWhere the next $40B of ad spend is going
Retail media, CTV, audio. A back-of-envelope reallocation of the budgets in motion.
Market OutlookThe death of third-party cookies, one year in
What actually broke, what did not, and why contextual targeting is suddenly interesting again to buyers.
ProgrammaticPrebid 7: an upgrade checklist
If you are still on 6.x, this is the path I would take to get current without breaking yield.